A well defined lead image helps blend your brand with your content in the hearts of your readers. Here are 3 ideas, courtesy of Mad Mimi users, to help inspire a strong visual statement.
1. Diagonal Motif
When your business is typographic design, the email banner is your showroom. Fontlove Studio certainly shows off style chops with a crisp, vibrant image. It represents Fontlove’s site design nicely and the diagonal lines offer balance to help the logo shine.
Style Exercise: Want your emails to look more like your website? Try our color matching tutorial.
2. Product Placement
As you’ll discover in the email below, Agnieszka of bialakura photography loves to photograph wooden architecture. So it’s a natural choice for the banner image design and also a great preview of what you’ll find in the shop :)
Style Exercise: Ready to create a banner to help showcase a new logo, but don’t know where to start? Follow a step by step banner design guide.
3. Textured Depth
Oh The Lovely Things is a blog dedicated to inspiration. The banner image certainly qualifies! You can almost feel the zigzag fabric through the screen, right? It brings a tactile quality to the email and sets the mood for the content that follows. The color choices also offer a great base to showcase the lovely things in each newsletter.
Style Exercise: Ready for a new look beyond the banner? Try going back to basics.