I was looking at two of my favorite musical artists’ Facebook feeds today and I noticed one major difference. The first artist’s feed appears to be written by an assistant with everything in the 3rd person and more like news bulletins than someone connecting to her fans.
The second artist seemed to write all her posts and news updates herself. Everything was in the first person and imparted pride and love in the news, the songs and the updates. There was personality peppering the posts.
I know which one I prefer to see in my news feed and which one’s emails I prefer to read. Hint: It’s not the first artist.
By being human in online communication, you remove the mystique and the barriers to interaction. When emailing, it’s so easy to inform, add value and connect at the same time and by letting your personality shine through, you make it even easier.