One of the most overlooked aspects of a promotion is the border, that 1 pixel line that seperates your content from, well, the rest of the inbox.

Here’s a couple tips:

If your outer background color is a light shade, making a strong charcoal colored border can really make the inside content stand out and almost look like it’s floating:

See?

Here’s how I did it:

1. First off, I tend to prefer a white inner background. The hex code for that is #FFFFFF
2. I made the outer background color a light gray – #C8C8C8
3. Then, for the border, I used the color palette, plugged in the light gray color (#C8C8C8) and dragged the “picker” down and left until I found a dark color I liked. In this case, #646464

The reason I started out with #C8C8C8 (the light gray) and then moved the color picker from there, is because I like to keep the hues and shades related. Rather than going for a straight up black color, I simply darken the shade that’s already in use. I feel that’s really where the pop comes from!

And for the adventurous ones, here’s some mystery “co-ordinates” for a cool theme I like to call “the Vintage Typewriter.” Don’t forget to create a new theme to try this one out!

1. Set all fonts to Courier New
2. Set all font colors to #3A352A
3. Set Background, Outer Background and Border colors to #FFFFFF
4. Hit Apply!

Cool right?