Mad Mimi

Email Marketing Blog

“Simple and Beautiful email marketing” — Mashable

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  • The Bottom Line on Subject Lines

    I recently analyzed 60,000 subject lines to answer questions like, “Is shorter is better?” You know — just for fun. I learned some interesting things that might challenge your assumptions about subject lines. First, subject length could matter, or, it could not — but mostly, not. You may see research to the contrary, as in this recent Buffer article. But […]

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  • 14 Awesome CRM Tools for Your Business

    Mad Mimi integrates with lots of great CRM tools, also known as customer relationship management tools. If you’re in the market for a service to help you mange customer interactions, check these out! Mad Mimi-Friendly CRM Tools Batchbook Based in Providence, RI, USA “Batchbook is a simple tool to help small businesses build meaningful relationships […]

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  • How to Turn Visitors into Email Subscribers

    How can I build my email list? It’s one of the top questions small business owners, online retailers, and bloggers ask, and it’s an excellent question! Email marketing remains the best way to reach your audience. And the new Justuno integration can help Mad Mimi users like you increase your email opt-ins by more than 300% with on-site promotions, attention-grabbing […]

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