Mad Mimi

Email Marketing Blog

“Simple and Beautiful email marketing” — Mashable

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  • 5 Email Hooks Based on Marketing Psychology

    Successful email marketers use their understanding of behavioral psychology — what makes people tick  — to maximize engagement and sales. It’s believed that we have 50 to 70 thousand thoughts per day. Many of these (95%) are repeated daily considerations and inner dialogue. The question is: How can we change a tiny fraction of the other 3,500 thoughts to, “Gotta click […]

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  • Gary Levitt on Work + Life + Startup Success

    Please welcome Mad Mimi’s founder, Gary, to the blog! Here’s a little background on Gary: Gary Levitt is an unlikely tech entrepreneur. He is the founder of Mad Mimi, an email marketing platform that delivers 45 million emails each day. Gary was born on a remote farm in South Africa and attended school with Nelson […]

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  • Smarter Nonprofit Email Marketing

    Email is a critical tool for reaching your nonprofit audience. It’s effective if done right, and it’s notably one of the least expensive marketing channels — sometimes even free. Most nonprofit organizations already use email, but are you making the most of it? Here are five simple ways to practice smarter email marketing. 1) Be […]

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