Of Bullhorns and Bocce Ball
Hey everyone,
Seth Godin's recent blog post Bullhorns are overrated got me thinking about a few things regarding email lists. He says:The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. Don't need a bullhorn for that.This relates to email marketing in a fairly obvious way. A large list that doesn't care isn't better than a smaller list of loyal subscribers. So leave off those contacts from 5 years ago, or folks you once sent an email to and focus on the subscribers that recently signed up, have responded in the past and are clearly your loyal fans.
You save time, energy and money! So, the real reason I mentioned Bocce Ball is because I wanted something that began with a B. I love a little alliteration lying around. It does provide another applicable metaphor though. Think of the little white ball as your product and the bigger balls you toss, as your audience. You aim and roll the ball each time - targeted, planned, careful and limited. More fun for all. Cheers
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