Mad Mimi

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“Simple and Beautiful email marketing” — Mashable

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  • Lead with an Image

    A stunning image captures your readers attention. If you have the perfect image, use it early in your email! Looking for inspiration? Here are a few examples from the Mimi community:

    Picada y Vino effectively uses a new vinyard photo in each newsletter as the banner. It works beautifully. Don’t you feel instantly connected to the full winemaking process?

    Bebabe doesn’t replace the banner with an image, but it’s the first thing I’m drawn to when I open the email. The kids are having so much fun with their product and that joy carries through the full newsletter.

    Davina’s promotions are all about family adventure. This image perfectly captures that moment early each day when anything is possible.

    Notice how these promotions feel. The right image sets the tone for the rest of your email and pulls your readers happily through to the very end :)