Social Media and email marketing are often discussed separately but these two channels are highly complimentary, and working together drive higher engagement from your fans and customers.
Here’s two great options that you can use to share your newsletters with your readers and really sync your email marketing to Facebook.
1. The “Like” Button
Every Mad Mimi email newsletter offers your readers the opportunity to share the newsletter online. Your email list is made up of customers and readers who support what you do. It’s likely that they’ll be happy to share your newsletters.
You’ll be able to activate this when sending. Hit send, select your lists, and press continue. On the next page check the Facebook social sharing option.
Pro tip: Don’t be afraid to encourage sharing with a direct call to action:
2. Share it yourself
While there may be overlap between your email list and your social networks, there’s likely many untapped readers amongst your Facebook friends. You can reach them by sharing your Mad Mimi newsletters directly on Facebook.