We’ve arrived at another holiday here in the U.S. and with it a heavy week of tourism in New York City. While I’m not likely to hop over to the Empire State Building or Canal Street anytime soon, the spike in visitors does get me thinking about viewing old surroundings through fresh eyes.

A similar perspective can apply to your emails. If you ever feel stuck for new content, be a tourist! Remember what originally attracted you to start that email campaign and use it to renew your inspiration. Trip to The Cloisters, anyone?

Enjoy the holiday,

Sally H