Mad Mimi

Email Marketing Blog

“Simple and Beautiful email marketing” — Mashable

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  • Smarter Nonprofit Email Marketing

    Email is a critical tool for reaching your nonprofit audience. It’s effective if done right, and it’s notably one of the least expensive marketing channels — sometimes even free. Most nonprofit organizations already use email, but are you making the most of it? Here are five simple ways to practice smarter email marketing. 1) Be […]

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  • When and Why to Use Plain-Text Email Newsletters

    These days, plain-text emails may seem like an afterthought, a relic from days gone by. But they’re not: If you get what plain-text (non-HTML) email is all about, you can deploy it strategically, like a stealth weapon. Simplicity, minimalism, and a personal touch: Plain-text emails have it all. When and why to use plain-text emails There […]

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  • Get a New Look: Email Newsletter Makeovers

    Who doesn’t love a good makeover? For an upcoming blog post, we’re looking for three Mad Mimi customers in need of an email newsletter makeover. A team of Mad Mimi experts will spruce up your email newsletter from head to toe — everything from the design to the copy. Afterward, we’ll share “before” and “after” images […]

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