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  • The Case for Avoiding Holiday Content

    Many business models rely on holiday shopping behaviors to thrive. If you work in an environment that has ANY connection to retail, it may be essential to create and promote holiday-themed content. But if you don’t? Do you really need to contribute a gift guide to the pool of 16 gajillion that already exist? Will […]

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  • Turning Gripes into Gratitude

    The season of giving and gratitude is upon us! Sometimes it’s hard to remember that because things are so hectic this time of year — especially if you’re running any sort of online operation. Instead, it’s all, “I should have a Black Friday sale!” “I should have a Cyber Monday sale!” “How am I going to get […]

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