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  • Quick Tips to Improve Your Marketing Emails

    Not everyone who sends marketing emails loves to write. In fact, most emailers probably consider writing a necessary evil to promote their brand. If you can relate, here are three quick tips to improve your marketing emails. Use the Active Voice Let’s look at an example of the passive voice: “I’m happy to announce that my new […]

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  • GoDaddy’s Stance on Net Neutrality

    “Our customers are diverse, but there is one characteristic that they all share — each of them depends on the open nature of the Internet to compete against the vast resources of enterprise competition.” — Blake Irving, CEO GoDaddy on net neutrality, to the FCC “Net neutrality” is a hot-button issue in our digitally-driven economy. And Blake […]

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  • The Power of Secrets: Whispering Over Email

    Your friends aren’t raptly reading through your inbox, marveling at your “email feed.” Nobody Likes your electronic bank statement, utility bill notifications, or that email from your boss. This is a good thing. Email Isn’t Social When I send you an email, it’s for you. This goes without saying for “regular,” personal emails, but the best […]

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  • Mad Mimi in the News

    Since GoDaddy announced the Mad Mimi acquisition on August 20, Mad Mimi has been featured in several news stories. Here’s a roundup of Mad Mimi in the news. And if you feel like a laugh, scroll to the bottom. Mad Mimi – GoDaddy Acquisition News 8/20/2014 InfoTech Lead: GoDaddy acquires email marketing vendor Mad Mimi Phoenix Business Journal: GoDaddy […]

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  • Why Mimi is Mad About Email Experimentation

    Here at Mad Mimi, we love email. We love to help you send beautiful, inspired emails that get results. So much so that sometimes, our own email newsletters take a back seat. Earlier this year, we decided to change that. And you know what? We’ve learned some things. Valuable things that we want to share […]

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